Archive for October, 2007

Why Social Media?

social media applicationsWith more than 250 million members worldwide, social networking sites offer a vast network of communities, both general interest and niche. Largely, the users that make up this community are comprised of young, Web-savvy consumers who are just forming their purchasing patterns. These users, largely between the ages of 18 and 34, are key markets for advertisers, given their high percentage of disposable income.

According to comScore’s The Score:, Social Networking, “Today, social networking sites provide consumers — especially those in the younger demographics — a way to connect with like-minded individuals to share their opinions and their passions. Savvy marketers, from Madonna to Nike and Honda, are taking note of the social networking phenomenon, and tapping the power of these wired influencers to spread their messages.”

And major corporations aren’t the only ones tapping into the social networking space. For example, garage bands have carved out their niche on MySpace, linking to their Web sites or to sites like CDBaby.com to sell albums, tee shirts, posters and other merchandise. However, until now, they have been unable to sell them directly through their MySpace profiles.

Facebook groups have widespread appeal for users, but group creators haven’t yet had the ability to take these groups offline through the creation of customized merchandise (i.e., tee shirts, posters, etc) – without directing users to an external site.

In the age of the Long Tail, where groups of all sizes can market their customized merchandise via the Web, LoungePress offers a solution to simply, effectively create customized, marketable products. Whether you’re seeking the ability to create products for corporate promotions or for a special event, fundraiser, band or campus organization, ME08 enables users to easily sell their personalized goods via their own custom storefront – adding their MEstore to their social networking profiles.

This seamless integration offers users the ability to showcase themselves, their bands, organizations or corporations on major social networking sites, while being able to sell their customized products through their profiles.

So the question here is, have you tapped social media yet?

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Welcome to LoungePress

on-demand applications for design and printing custom itemsWelcome to LoungePress, the Web’s premier provider of on-demand applications for designing and printing custom items. If you came across our site, you’re probably looking for a solution for creating customizable items - for personal use, for a special event, or for corporate branding. Take some time, browse the site, and see how our applications can work for you.

Our Portland, Oregon based company launched in June 2007, acquiring TheChipLab.com - online retailer offering an innovative, flash-based tool for designing customized poker chips – and working with our tech team to broaden the applications for their tool. You can read about our acquisition here.

Since the acquisition of TheChipLab.com, we have partnered with some of the country’s top brands – from sneaker companies to casinos - to create branded poker chips for major events and marketing campaigns. We have also created thousands of customized chip sets for corporate and personal celebrations – from office events and marketing campaigns to birthdays, weddings and other special events.

In addition to using our technology to create custom poker chips (via TheChipLab.com), our team is hard at work developing applications for the creation of customized wine labels, golf balls, tee shirts and signs, but are always open to feedback on what new market we should tap next. Have something you’d like to offer your customers? If you’d like to partner with LoungePress, shoot us an email at .

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